# Home

> I build fast websites small businesses can find on Google and AI search. Flat pricing, no lock-in, direct work with a senior Starbucks-trained PM.

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## Simple services built around search visibility

### Most websites look good but struggle to be found. MOAI builds high-performance sites structured so AI tools (ChatGPT, Claude, Perplexity) and Google actually understand and recommend your business.

**Get started:** Build My Website — /web-building
**Learn more:** Get an SEO Audit — /seo-audits

## Stop paying for websites that no one can find

### Most agencies sell design packages. The site looks modern, but the structure underneath is weak. Pages compete with each other, titles are vague, and search engines cannot clearly understand the business. That is why the site never shows up when customers search.

At MOAI, you work directly with me — a senior digital product leader with over a decade of experience at Fortune 500 companies including Starbucks and Costco. The work focuses on the fundamentals that drive visibility:

Clear service positioning
Search-friendly page architecture
Internal linking that builds authority
Local search optimization
Structured data that helps AI systems understand your business

The result is a website that is easy for customers to find and easy for search engines to trust.

## What I Do

### Different options that will help your business show up.

- **Website Build**: A five-page, high-speed site you own outright: code, content, and repository. Structured so Google and AI systems understand your business. $2,000 one-time, no platform fees.

- **Basic Audit**: A two-week diagnostic of why you are not ranking: technical health, Core Web Vitals, local signals, structured data, and a prioritized top-10 fix list in plain English. $197.

- **Complete Audit**: Everything in Basic, plus a full site crawl (up to 100 pages), 28 days of Search Console query data, a head-to-head competitor comparison, AI-search readiness, and a 90-day roadmap. $595.

## Built by MOAI

### Search-ready websites I designed, built, and continue to improve.

*Selected work*

## What clients and collaborators say

*Real feedback from teams I've worked with*

**What clients say:**
> "Pablo is the kind of partner who goes above and beyond in collaboration, creativity, and impact — sparking inspiration and strengthening everyone around him. He's the kind of person who just gets it, able to see the 10,000-foot view while providing sharp, strategic input that moves the work forward with clarity and purpose." — Digital Growth Leader, Digital Growth Leader, Starbucks
> "Pablo's leadership during an exceptionally challenging period stood out across the organization. His calm focus, reliability, and support for others did not go unnoticed — his impact was felt far and wide. He consistently shows up when it matters most, leading with empathy and steadiness under pressure." — Digital Operations Leader, Digital Operations Leader, Starbucks
> "Pablo is an amazing product manager — solid skills, thoughtful under pressure, and great to work with. He speaks up when it matters, and his comments always hit on the most relevant and impactful points. Even in stressful moments, he stays grounded and focused, bringing clarity and confidence to the team around him." — Cross-Functional Partner, Cross-Functional Partner, Starbucks
> "Pablo is deeply outcome-focused and consistently asks the right questions to get to root causes quickly. He leads with empathy, brings structure to ambiguity, and turns strategy into execution without losing momentum. A strong partner for complex digital and SEO initiatives." — Karen W., Digital Strategy Leader, Starbucks
> "Can't thank you enough, Pablo. This is so appreciated! You've taught us a lot and got us way farther in a shorter amount of time than I originally thought!" — Roberta Cosentino, The Best Route

## Questions worth answering plainly

### Provider documentation and current service details—not ranking folklore.

*Common Questions*

### Q: What does MOAI do?
MOAI builds websites, runs evidence-based SEO and AI-search audits, and provides direct fractional support. The current scope, deliverables, and pricing are maintained on the Services page so this answer does not become a stale offer.

### Q: What is the difference between SEO and AEO?
SEO is the established work of making pages crawlable, indexable, useful, and relevant in search. AEO is an industry term for making information clear and retrievable in answer experiences. Google says the same SEO fundamentals apply to its AI features and that no additional AI-specific markup is required. Neither discipline can guarantee a ranking, citation, or recommendation.

### Q: How do I get my business shown in ChatGPT, Google AI features, or other answer engines?
There is no automatic submission that guarantees a mention. Google says a page must be indexed and eligible to appear with a snippet to be used as a supporting link in its AI features. OpenAI documents OAI-SearchBot as the crawler used for ChatGPT search. Accurate, accessible pages and provider-specific crawl controls are measurable inputs; a universal recommendation formula is not published.

### Q: Does structured data make a site rank or get cited by AI?
No. Google describes structured data as explicit clues about a page and a way to become eligible for supported rich results. The markup must match visible, accurate content. It does not guarantee a rich result, ranking, AI citation, or business recommendation.

### Q: How can I improve my visibility in Google Maps?
Google says local results are mainly based on relevance, distance, and prominence. Useful work includes keeping business information complete and accurate, responding to reviews, adding appropriate photos, and maintaining a clear website. MOAI can improve the inputs it controls, but cannot promise a position or a fixed timeline.

### Q: How is a MOAI website different from Squarespace or Wix?
The difference is the engagement: I provide direct senior collaboration, a documented technical foundation, measured performance, structured content, and a handoff you can manage. Hosted builders can be appropriate for many businesses, and performance varies by template, apps, media, and implementation. I do not use blanket platform speed scores as proof.

### Q: Are there ongoing website costs?
A live site can involve third-party costs such as a domain, hosting, email, payments, or other services selected for the project. Those costs and account ownership are documented before handoff. Ongoing MOAI support is optional unless the agreed service scope says otherwise.

## Insights on Search, AI, and Getting Found

*From the Blog*

## Get Your Business Found in Search

### Tell me about your business and your goals. I'll show you exactly what your website needs to become discoverable in Google and AI search.

**Next step:** Discuss Your Project — /contact

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**Contact Information:**
- Email: pablo@heymoai.com
- Address: Philadelphia, PA, US